30秒的力量:Make a Good Impression in 30 Seconds (HBR Blog Network)


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RON ASHKENAS就在HRB Blog Network中分享了從超級盃廣告30秒創造的驚人力量中學習其中的技巧,讓我們初次與人見面時(像是面試),可以在30秒內建立出深刻的第一印象。他給的3個技巧如下:

1.抓入對方的注意力(Capture your audience’s attention)


2.清楚明確的訴求(Convey a clear message)


3.顯示你的獨特性 (Focus on differentiation)



這是篇值得閱讀的文章,對原全文有興趣的,請至HRB Blog Network閱讀。

I hope everyone enjoyed the Super Bowl on last Sunday. Except for the game itself, it also showed us the power of 30-second advertisements, and how influential they can be in promoting a company’s awareness. But how often do we craft our own 30-second spots with audiences that we want to influence?

RON ASHKENAS shared how can we turn our moment into an award-winning spot in 30 secs by following the advertisers for guidance on HRB Blog Network. Those guidances include Capture your audience’s attention,Convey a clear message and Focus on differentiation.

It’s a fun read and the original article is here, hope you enjoy it.

find me on google plusDwoWen Chang

腦力激盪brainstorming:Part Art, Part Science


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上個月的The New Yorker雜誌上Jonah Lehrer發表了一篇文章叫GROUPTHINK:The brainstorming myth.引發了一些爭議。有人認同,也有很多人站出來替brainstorming平反。其實brainstorming有沒有用,一直以來就是很有爭議的話題,creaffective的blog中也討論多次,如這裡這裡。我們不能說我們一定是對的,但是根據我們的經驗,brainstorming是有效果的,但是取決於你怎麼用。之前的blog中討論到所謂的基本原則Ground Rules就是一個很重要的前提。

因為Jonah Lehrer的這篇文章,我找出BussinessNews2010九月的一篇舊文章Business Brainstorming: Part Art, Part Science和大家分享,試圖讓大家看看看商業人從Business的角度是怎麼看brainstorming到底有沒有效果這議題。

文中根據一些研究指出,腦力激盪被證明是有用的,但是要用對方法。(這點和creaffective的論點一致。)腦力激盪在真實的商業環境中是有效的,但若team leader帶著先入為主的想法參與,只會造成短路(”秀逗”)的效果。

某研究指出21個締造一場成功的腦力激盪的重要原則。大致分為3各類別:1. 參與者與溝通 2. 腦力激盪的架構和時間掌控 3. 善用團隊的力量。


當至少10 到 11個原則被運用了,一場成功有效益的腦力激盪也有掬手可得了。

Joe Brazel, associate professor of accounting at North Carolina State指出:不論商場中的什麼領域遇到怎樣複雜的問題,一場高品質的激盪會議可以成功解決你的問題或是提升能力,而高品質的激盪會議是靈巧運用至少10-11個腦力激盪原則的產物。而能巧運用那些技巧,你必須了解腦力激盪的運用基本原則和所謂的動態平衡。(收斂和發散)



The New Yorker Magazine published a piece by Jonah Lehrer on brainstorming (see January 30 issue, p. 22). In the article “GROUPTHINK:The brainstorming myth”, Brainstorming was soundly bashed. The debate of “brainstorming works or not?” has existed for a while. I know some people who have had bad experiences with brainstorming and didn’t believe in its power at all. However, according to the numerous problem solving brainstorming sessions I have participated in, and facilitated, I have seen many original ideas that were implemented successfully.

Here is my take: if you use it right, brainstorming still works. But you still might want to hear some other peoples’ perspectives. I will share more related articles in the future. Today I am going to share one published in Business (2010 September), called Business Brainstorming: Part Art, Part Science. Any comments and discussions are welcomed.

find me on google plusDwoWen Chang

不一樣的廚刀收納座 A different knife storage


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I saw this knife storage online accidentally and I fell in love with it immediately. I always think knife storage should cover the knife, yet this storage shows me that it’s not always the case. While you storage your knife in this one, your knives are “outside” all the time and you could storage your cutting board at the same time. What an interesting idea!

This knife storage is a magnetic, leather-covered “roof” that provides a place to tuck a cutting board while keeping your knives stuck to the outside. I could imagine the convenience without the hassle of matching your knife into that thin crack, you could actually storage your knives without looking at it. The leather might get scratched up over time, but I do like the aesthetic it added to the design.

Share it with you, hope you like it. It’s designed by Supergrau, a furniture and housewares company with a Made in Germany product lineup.

find me on google plusDwoWen Chang

Side projects


When people ask me about what do I want to do “when I grow up”, where my career is headed, or what do I want to achieve, it surprises me that I cannot answer these questions to their – or even my own – satisfaction. It’s not that I don’t have a direction, just that maybe I don’t have a goal that is as clear as the Sun on the sky, I didn’t lay out goalposts 5-10-20 years in the future that I want to reach.

Slide image from Ignite Taipei 3

Fair question, cc-by Chia-da Hsu

On the other hand, I have no problem telling them about the projects I’m working on, and indeed, these days there are more and more things to tell. I can tell them how with a few friends we got Ignite Taipei going last year, an event that became such a melting pot of creativity and connections between different ideas and people.

I can tell them how I was hungry for more chatting, once without holding back on the detailed discussion about tech, so booked a restaurant to have a Geek Dinner, which was a full house and going to do it again soon.

Or I can tell them about putting up a global movie festival, Future Shorts, just next week, mainly because I wanted to see those movies and I know a lot of my friends would be interested as well (and maybe some others as well).

Maybe would even tell them about the art exhibition, the photowalk, the cafe interviews I’m planning in the future….

Of course some people just asked me in return, how do you have so much time? Others, so how about your daytime work? These really puzzled me. I’m a scientific researcher at the top research institute in Taiwan, why do I can’t stop spending my time and effort on these many other things?

For many people this might not be a new thing, for me it certainly was a revelation: a person is not just one job – instead everything that he or she does is the person. Maybe the right question is to ask is what do all these side projects mean? In the day job one often does not have too many different choices, but in their side projects their interest shine as clear as nowhere else. That’s where I can make choices completely free, and pursue those ones that come naturally. The key to where I’m headed is most likely hidden within those projects, and if anything, I should be doing more of them not less. What I start will guide me to actually understand: what is it that I have started? And that’s something that I can finally build on.

I guess from now on if I ever see someone bored, or killing time waiting for something to happen to their lives, I will try to get them to start something. Start anything. They will know afterwards much better what were they waiting for.
And if you have a side project, I’d love to see and hear about it.

find me on google plusGergely Imreh

Happy New Year! Make a successful New Year’s resolution.新年快樂!訂一個會成功的新年新希望.


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Happy New Year! I believe many people have already chosen their New Year’s resolutions, even though there is a rumor claiming Dec 21, 2012 is going to be the end of the world. Actually, most people might have experienced that most of their New Year’s resolutions have never been achieved and some people even stopped creating their lists anymore just because of the frustration. But, why? Why do New Year’s resolutions fail? Maybe they’re not realistic goals, maybe it’s due to procrastination. There are some psychological theories behind it, yet I am not going to go through those. I am going to share some steps that might help you make a successful New Year’s resolution based on the Creative Problem Solving skill in our training.

First, please write down all the goals you want to accomplish in 2012. It’s important to write them down instead of putting them in your head. You brain needs to remember and process so much information every day, so write your goals down and put them somewhere you can see them regularly. Here I will suggest you use “I wish…” or “Wouldn’t it be great if…” to start your goals. And remember to defer judgment so that any goals could be included in your list. You need to be honest with yourself.

Second, review the goals you just wrote down, then select some realistic subset for 2012 by checking the three criteria that follow. Go through the whole list using one criteria at one time.

  • ownership : Do you really own the goals? Wishing for world peace might not be something that you could really do much about. If yes, then put a mark in front of the goal.
  • motivation : Do you really want to see it happen? Sometimes it’s not easy to achieve your goals – you need the proper level of motivation to help you push through all the hard work. Losing weight is an example: if you don’t really care about it, then you might not have enough will power to say no to snacks and exercise consistently. If yes, then put another mark in front of the goal.
  • urgency : It’s a list for 2012 – don’t put ‘retirement’ down as a goal if you are only 20. If yes, then put another mark in front of the goal.

At this point, if a goal has three marks it is eligible for entry on your 2012 resolution list.

It’s not done yet. You need to plan for it instead of just writing it down. If you don’t think about how to achieve your goals while you write them, trust me, you will never think about it later and of course you won’t do anything about it. People tend to think they will do it ‘tomorrow’, yet it never really happens, eventually resulting in failed resolutions yet again. So the next step is to draw an action plan for your New Year’s resolution. The question is how?

Here is an action plan template for you…

What goal? What do you need to do? How? Who? Until When? Report to whom?

Here are my suggestions for you for filling out the action plan::

  • What do you need to do: There are many things (sub-tasks) you might need to do first for one goal. Think about it throughly and list them all.
  • How: Write all the steps in different rows, being specific. It’s really important here. The more specific, the more likely it will be executed.
  • Who: It’s an interesting part. Do you think you should do all the things to achieve your New Year’s resolution? Not really, sometimes you do need others’ help.
  • Until when: Don’t write down ‘three weeks later’ since there will always be three weeks later every time you check it. Select a specific date. This will make it easier for you or other people to follow.
  • Report to whom: People all have the inertia to do things, especially when it’s hard work. Asking a friend or family to help you and reporting what you have done to them will be really helpful. If you don’t do it in time, they will grill you on being late, which will push you to keep on track.

Here is a simple example…

What goal? What you need to do? How? Who? Until When? Report to whom?
losing 10 pounds have a exercise plan join the gym near work and find a personal trainer me 1/10 my sister
discuss with my trainer my personal trainer 1/20 me
have a diet plan just write it done and put it in the kitchen me 1/20 my family
Goal #2

Ok! These are my simple suggestions for a successful New Year’s resolution. Hope it’s helpful. Wish you a Happy New Year and successful New Year’s resolution for 2012.




  • 擁有權: 你是否擁有這目標,當需要執行時,你有充分的決定權。比如世界和平這樣的希望很好,但是你能做的事可能不多。 如果答案是”yes”,那麼在這條目標前畫上個記號。
  • 動機: 你是否有強烈的渴望,願意盡一切的努立來達成這目標。對想瘦身的人來說,若是你沒有真的覺得那3公斤對你來說那麼重要,那麼你可能很難抗拒美食的誘惑或是很難在跑步機上持續半個小時以上。因為你的動機不足,你不覺得達成那目標對你是絕對重要的一件事。一樣,如果答案是”yes”,那麼在這條目標前畫上個記號。
  • 急迫性: 你需要在2012年達成這目標嗎?這是為你的2012訂的新年新希望。如果你現在只有20歲,卻在今年的新希望寫上退休計畫,可能有點太遙遠。會尚失某些的動機性。你可以寫下一些小一點的計畫,如存多少錢,或是買保險等等比較短期,但是卻是可以幫助你未來的退休計畫的目標。
    • 3個標準都檢視後,那些前面同時擁有3個記號的目標就是適合寫到你的2012新年新希望裡的計畫了。但這還沒有結束。除了寫下來,很重要的是還要有個行動方案。相信我,如果你在寫新年新希望的時候沒有一起寫下一個行動計畫,那你以後也不會想要怎麼去實踐這些目標。當然,新希望就永遠只是希望,不會被實現。大部份的人都覺得他明天就會去做些事,但是那永遠都是”明天”的事,年底的時後,只是面對另一次去年失敗的新年新希望,然後用同樣的方法為來年訂一個新年新希望。所以,接下的步驟就是寫一份實現你2012的新年新計畫的行動方案。問題是怎麼寫?


      目標 需要做的什麼 執行的步驟 執行者 截止日期 和誰匯報


      • 需要做的什麼: 為了達成一個目標,有很多的子任務要完成. 仔細想想,然後將之全部列出。
      • 執行的步驟: 同樣的,每個子任務下有很多的執行步驟,越明確越好. 明確的步驟是一個關鍵,日後一看不用想能把上去執行的步驟描述要比日後看了還要傷腦筋要怎麼做的更容易被實踐。
      • 執行者: 你可能以為你的新年新希望都得由你來執行。但是很多小細節,其實是需要他人的幫助的。很多你不知道要怎麼做卻又不請求他人幫忙的事就會可能造成計畫一再延宕。
      • 截止日期:這裡請務必寫下明確的日期,不要寫三星期後。因為你每次檢閱都是三星期後,沒有明確的日期,會讓這份行動方案很難被追蹤完成進度。
      • 和誰匯報: 人都有惰性,尤其是面對困難的事。邀請你的朋友和家人一起來督促您,會讓事情被完成的機率大增。


      What goal? What you need to do? How? Who? Until When? Report to whom?
      losing 10 pounds have a exercise plan join a gym and find a personal trainer me 1/10 my sister
      discuss with my trainer my personal trainer 1/20 me
      have a diet plan just write it done and put it in the kitchen me 1/20 my family
      Goal #2

      Ok! 這些就是我對一個撰寫一個容易成功的新年新希望的小小建議。在這祝大家新年快樂!也希望2012年底時,大家2012的目標都能順利達成。Happy New Year!!

      find me on google plusDwoWen Chang

Harness Creativity by Thinking Inside the Box! 創意≠跳出框架思考!


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People usually think creativity is about thinking boundlessly or thinking outside the box. It sounds right since too many restrictions might block peoples’ thinking and they end up getting non-novel ideas. However, it doesn’t mean all the restrictions are bad for creative thinking. Sometimes, good restrictions might actually help brainstorm some creative ideas. Why? Because it’s not easy to think outside the box without any constraints. For example, it might be more difficult for you to come up with a new dish with unlimited constraints than giving you only 5 ingredients. But, you need to be careful. If you are going to establish some restrictions to set up a box for your people to think inside, they better be good ones.

“Think inside of the box to get creative ideas” might sound strange, yet it’s not that odd. When I am facilitating an innovation workshop as an innovation catalyst, I actually set restrictions all the time – I give the group some ground rules while they do divergent and convergent thinking. Some thinking tools I use are actually for stimulating them to come up with some original ideas by specifying conditions. For instance, the tool ‘escape’ helps people think differently by giving them different directions. The constraints I utilize are for improving the thinking instead of limiting the thinking. Also, forming an appropriate challenge statement is another way to set up a good ‘box’. I am sharing an article that talks about how to harness creativity by thinking inside the box from Inc. Hope you enjoy it.

我們常說創意就是要天馬行空,跳出框架來思考(think outside the box)。某種程度上,也許是對的,因為太多的限制會阻礙思考,會導致想出來的點子都很一般,不夠新穎。但是,這不表示,創意思考時完全不能有限制。有時候,適當地限制,反而能有效激盪出好點子,也更能精準的解決原先遇到的挑戰。為什麼?因為跳出框架思考真的不容易。有那麼點限制,讓你的團隊在一個框架內思考(think inside the box),他們反而比較容易想出一些點子。就好像有人要求你做一道創意料理,隨便你做,你可能想了半天都不知道要做什麼。但是如果他們只有五樣食材,要你做一道新的菜餚,你反而可能在短時間內有更多的想法。但是,必須要小心的是,如果你要給個限制,最好是一個好的限制,是一個可以幫助他們思考的限制,而不是會阻礙他們的限制。

Think inside the box to get creative ideas 聽起來好像很奇怪,但是其實一點也不。在我做創意催化師(innovation catalyst)的過程中,我其實就是在給一個限制。而所謂的思考工具其實也就是給一些限制來導引你思考的工具。舉例來說,我會在腦力激盪時給與我的參與者一些限制,如暫緩評斷(defer judgment),目的是為了讓這腦力激盪更有效率。有一個我常用的思考工具叫做跳脫法(escape),限制一些條件,如沒有廚房的餐廳,來刺激參與者想出一些新穎的點子。我所運用的限制,是為了幫助創意思考,不是限制。

Inc. 上週有一篇文章,討論到適當的挑戰問句,是設定一個好的框架的方式之ㄧ。而要如何適當地將挑戰問題定義明確,來讓你的團隊在好的框架中得到好創意則給了4個建議:

1. Make sure your challenge does not imply a specific solution. (問句中不含明確的解決方案)

2. Make sure your challenge does not imply a specific “solver.” (問句中不指名要誰來解決)

3. Make sure your challenge is not overly abstract or fluffy. (問題不要太模糊。)

4. Make sure you are solving the right challenge.(確定這是對的問題。)

原文Harness Creativity by Thinking Inside the Box,有興趣的可以看看。

在我看來think inside the box 和一般想的think outside the box好像是有抵觸,卻是講同一件事。不知您的看法如何?

find me on google plusDwoWen Chang

如何讓走的慢的行人讓步?how to deal with slow walkers?


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是否您常有遇到前方的路人邊走邊聊,邊走邊逛,邊走邊吃,反正就是慢慢走。慢慢走也就算了,還霸佔了整條路,讓後方的人總有卡住了感受。要是後方的人在趕時間,真的是很容易失去耐心。通常你遇到這樣的慢慢走行人你都怎麼辦?是也放慢你的腳步繼續跟隨他,直到前方路寬了,他轉向了或是你轉向了?還是乾脆走進一家小店逛逛?還是想辦法繞過去?還是說一聲”exeuse me”,讓對方讓路?遇到一位慢行者,也許行得通,但是遇到很多慢行者,可能就吃不消了。

在youtube上有一個日本的影片,有人發明了一個小方法,你不用大聲喊說”excuse me”,也不用耐著性子等,更不用左彎右拐的企圖在空隙中殺出一條通路,就能讓前方慢行的路人乖乖讓路。這也不是什麼大發明,但是一點小巧思,卻能讓舊有的東西,有了全新的功能與生命。你不防也試試看。

Have you ever had the following experience: there is a person walking slowly in front of you while chatting on the phone, typing text messages, talking with friends or doing whatever at the same time? The most important thing is that they are walking slowly and blocking your path, especially when you are in a hurry.

How did you usually deal with those slow walkers? Were you patient and slowed down until either you or they changed direction or reach a crossroad? Say “excuse me” to ask them to let you pass? Walk like a snake or crab to try to find a small channel that you could pass by? Or walk into the stores on the street to get away from the situation? In Japan, someone invented a smart and easy tool that quickly gets the slow walker in front of you out of you way. It might not be a radical invention that you have never seen. However, just think a little bit differently so that you could give an old thing a brand new meaning.

I am sharing this video on youtube with you, hope you enjoy it. Maybe you could try it next time when you run into some slow walkers.

find me on google plusDwoWen Chang

好書推薦:別讓直覺騙了你:30種減少錯誤,快速解決問題的思考法Book recommend: How to be a Brilliant Thinker

在我的培訓或是演講中,我很愛引用愛因斯坦的一個名言『如果他只有一個小時可以拯救世界,他會用前55分鐘分析問題,最後5分鐘再開始解決問題。』因為我覺得找到真的問題,是有效解決問題的一大關鍵。這本書“別讓直覺騙了你”的作者保羅.史隆(Paul Sloane)也認同這樣的看法。作者用30個法則讓你學會與眾不同的觀點,靈活的思考分析,找到問題,進而解決問題。是值得推薦的一本書。根據調查,「解決問題的能力」是企業最期望員工擁有的能力。希望這本書讓大家的創新解決問題的能力都能更上一層樓。









I think “How to be a Brilliant Thinker” is a good read. Here is the brief introduction,share it with you.
How to be a Brilliant Thinker will help readers think in powerful new ways. It shows how to harness techniques in lateral thinking, analytical thinking, problem analysis, idea generation, and other areas to become more creative. Readers will be able to conceive, evaluate and implement great ideas as well as improve their memory, sell their ideas, and win arguments. It is packed with practical methods to put to immediate use, backed up by exercises, puzzles, quizzes, graphics, and illustrations.

find me on google plusDwoWen Chang

2011年台灣創新企業20強揭曉 (2011 Top20 Innovative Organizations in Taiwan)



Taiwan companies are starting to focus on innovation strength more and more. You can see there are more Taiwan companies turning from OEM to original brands, like HTC。The transformations are not easy, but you could still see the changes. The leading company on the list, HTC, is also listed
as one of the most Innovative Companies globally, which proves that innovation power in Taiwan is growing. Other than HTC, there are many other companies worthy of your attention since you might see them on the international stage soon. You can see the list at the bottom of the post. I have already included their English names.

台灣越來越重視創新,創新企業調查之類的活動時有所聞,除了由經濟部工業局主辦,《數位時代》、中國生產力、美商波士頓顧問公司(BCG)共同協辦的「2011台灣創新企業大調查」,前兩星期ideas Best Choice ICT前一陣子也才公佈他們透過網友公開票選活動而選出20家ICT企業創新力品牌的得主,及各單項票選的最高票企業



「2011年台灣創新企業排名」頒獎典禮之後,還將在北中南分區一連四場的創新企業觀摩等,對於產業創新有興趣者,實為非常難得的交流分享機會,詳情請洽中國生產力中心,電話:02-26982989 分機2304或6288。










1 宏達電 (HTC)
2 華碩 (Asus)
3 統一超商 (President Chain Store Corp.)
4 台積電 (TSMC)
5 裕隆/納智捷 (LUXGEN)
6 王品餐飲 (Wowprime group)
7 宸鴻光電 (TPK Touch Solutions Inc.)
8 鴻海 (Foxconn Technology Group)
9 巨大機械 (Giant Manufacturing Co. )
11 宏碁 (Acer)
12 聯發科 (MediaTek Inc.)
13 台達電 (Delta Electronics Inc)
14 富邦金融 (Taipei Fubon Commercial Bank Co)
15 中華電信 (Chunghwa Telcom)
16 大立光電 (LARGAN Precision Co.,Ltd,)
17 廣達 ((Quanta Computer Inc.)
18 億光電子(Everlight Electronics.)
19 中國信託 (Chinatrust Commercial Bank)

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