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迪士尼的創新讓你更盡興(Disney’s innovations make your trip more fun)

23 Wednesday Nov 2011

Posted by DaoWen Chang in Article Sharing好文分享, Fun

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animal kingdom, disney, epcot, 迪士尼, Fantasmic, hollywood studio, innovation, magic kinddom, mickey mouse, technology, 創新, 主題樂園

因為有朋友在Disney工作,上星期趁感恩節尖峰前去了趟Orlando,以拜訪朋友之名,行遊玩Disney之實。很小的時後去過一趟加州的Disney,那時的印象就是一堆公主和Mickey等卡通人物,還有那座夢幻的不像話的城堡。原以為長大了,對Disney的公主和Mickey等卡通人物不再有狂熱,也不太敢乘坐雲霄飛車的我不能像小時候那麼盡興享受Diney。去了才發現,Disney就是Disney,因為替遊客著想,處處創新,讓magic永遠存在,不論大人小孩都能享受magic。

簡單分享我自己注意到的一些小創新:

1.讓排隊變得有趣

有時候Disney裡的排隊等候時間可以很長,1~2小時只為了一個雲霄飛車或是一場秀是很平常的,但卻可以破壞你的樂趣。所以Disney在極受歡迎的一些項目中透過一些巧妙的方法,來減少等待時間或是讓等待不那無聊。比如說在排隊時播放一些影片,轉移你的注意力,讓你以為這個ride已經提前開始了。或是在排隊路線中有一些櫥窗展覽,比如說animal kingdom中的Expedition Everest 就在排隊路線中介紹很多有關yeti的傳說,一來遊客有事可做,照相或是學習Yeti的知識,二來讓遊客好像已經身在那種情境之中,期待著接下來在Everest的神祕之旅。

2.做好小細節,讓Maigc長存

一晚在Epcot樂園待超過了關門時間一小時,意外看到disney夜班員工為第二天的一些準備工作。意外發現我走過無數遍的一些橋,是充滿機關的。我從來沒留意我照相的柱子旁有著許多機密按鈕,沒發現原來旁邊有些活動柵欄。只因為Disney藏的太好了,讓人以為所有發生的事都是魔術。另外我喜歡他們連和孩子的對話都事先有準備,比如說Mickey Mouse只有一個,孩子早上在Magic Kingdom 才看到Mickey Mouse穿著水手服,下午就又看到Mickey Mouse在Animal Kingdom穿著聖誕裝,忍不住問Mickey Mouse,“你是怎麼變來變去,穿越不同的主題公園的?”Mickey Mouse就會回答,“我剛剛才和米妮討論說,我早上在Magic Kingdom看到這小公主,現在又在Animal Kingdom看到她,她是怎麼變來變去,穿越不同的主題公園的?” 孩子們笑了,照了相後去找其他的卡通人物去了。繼續認為Mickey Mouse有著魔力,可以穿越時空。

3. 故事

Disney很多rides都有故事主題,不是只是普通的雲霄飛車,只有刺激。每個遊戲都有精心設技,都有個故事,好像你是在經歷那故事的軸線,而不是去玩雲霄飛車。所以有些讓我一樣不喜歡玩刺激遊戲的人,也被吸引去玩一下,只為了看看那故事,雖然看得過程太過刺激(哈)。像我個人覺得Hollywood中的tower of terror 對我來說有點太刺激,但是我回頭玩了三回只為了看他前面的一些場景,讓我真的有穿越時空的感覺。所以很恐怖,還是想要進去,只因為想要看故事,不怕冒險。

4. 和科技結合

Disney的秀何其多,如小美人魚,美女與野獸,獅子王,尋找Nemo,場場都精彩。有百老滙式的秀,有3D秀,也有特技表演。我最愛的一場秀是在Hollywood的 Fantasmic,運用科技將整場秀只有不斷地WOW!WOW!大家都說那是一場great的秀,我到了現場,才發現那根本是一場Beyound great的秀。我坐在第三排中間,感覺甚是強烈。這裡有一個youtube上分享的影片,雖不如在現場那般震撼,也沒那麼清楚,因為很多是水幕但是仍值得一看。另外,我之前在網路上獨到另一篇報導介紹Disney如何利用科技創新,提升客戶體驗,把文章分享在最後。

我在Disney的時間不是特別長,但超乎我原來預期的長,因為每天不到關門不罷休,延長幾小時我就多待幾小時。誰說Disney只是孩子的樂園?只能說Disney之所以如此成功,真的是因其注重客戶的感受,用心創新。

最後,基於好奇,去過迪士尼的朋友們,你們最喜歡的主題公園是那個?[What’s your favorite Disney Theme Park(s)?]

Disney’s Innovative Tech Makes Its Theme Parks More Fun

Those “imagineers” at Disney World know waiting in line too long can spoil your fun. That’s why they’ve created ingenious ways to cut down on wait times at Disney’s enormously popular theme park.

According to The New York Times, Disney has combined high technology with imagination to track visitors and keep them constantly entertained. Nestled inside a high-tech command center that could double as a set on a James Bond movie, technicians monitor banks of cameras, using color-coded mapping software and an array of secret tracking and counting techniques that monitor the numbers of visitors in the rides and restaurants of the theme park.

If those cameras and sensors detect, for example, that lines at the Pirates of the Caribbean ride are getting too long, they can dispatch more boats to move additional visitors through. If the ride’s already running at its maximum capacity, they can direct a “cast member” playing Captain Jack Sparrow to pop out of one of the discreetly placed doors and distract the bored visitors.

Some of the rides, such as Space Mountain, are equipped with 90-second video games to keep people occupied until they’ve made it to the front of the line. And, there are iPhone apps available that notify visitors where they can find a cast member playing Sleeping Beauty, who will be more than happy to sign autographs.

Disney has always been secretive with its technology, but somehow The New York Times was able to find out that future plans for the Disney parks might include wristbands with chips inside that transmit the visitor’s name, credit card number and favorite Disney characters. This will enable guests to pay for drinks and fun with a swipe of that wristband and even have robotic characters inside some of the attractions call out their names.

And that’s just the stuff they’re telling us about. Creepy? Maybe. Innovative? Definitely.

find me on google plusDwoWen Chang

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